I am so unbelievably excited for today’s episode because I am joined by the co-founders of Tone It Up!, Karena Dawn and Katrina Scott! These women are so inspirational, and this episode is filled with juicy goodness – you’re going to LOVE it. Today, we dive straight into the good stuff and talk about what it’s been like building an empire together, how I met them right at the start of their incredible creation, and so much more. This is one you absolutely won’t want to miss!

 

Question Highlights:

  • Were you able to see the vision of your life even when times were bleak?
  • How did you slowly progress once you knew you needed to make a change?
  • What do you wish more people would ask you?
  • What do you do to really share your journey?
  • What does balance actually mean to you?
  • Is there something that’s really challenging you right now?
  • How do you move through the darkness?
  • How do you maintain your solid friendship? How do you work through any uncertainties?

 

Karena Dawn, Tone It Up Co-Founder:

Tone It Up co-founder, Karena Dawn is a spirited entrepreneur and lifestyle celebrity whose passion for healthy living, fitness, and wellness has placed her at the forefront of the health and fitness industries.

Fate first introduced the triathlete and former sports model and host to then, personal trainer, Katrina Scott, at a Manhattan Beach gym in 2008. Inspiration and passion collided, and the girls started filming fitness videos for YouTube. The channel gained increasing attention from women across the country who became dedicated to their new trainers. Taking the world by storm with their fresh, fun, and friendly approach, Dawn and Scott built the Tone It Up lifestyle brand and community, a large and loyal network of like minded women. This inspiring, energetic “friend-to-friend” approach to fitness has made Tone It Up the go-to, one stop destination for women seeking a fun, unique approach to achieving their best self.

Originally from Indiana, Dawn fell in love with sports and fitness at a young age. She completed her first half-marathon at 12-years-old and some of her earliest memories include watching her mom workout to Jane Fonda videos in their living room – she even filmed her own workout video on VHS for a 1st grade class project. After her youth became full of turmoil due to her mothers mental illness, Dawn went through 10 years of severe depression and escape into drug abuse. In her early 20’s she was ready to regain her life and live in love rather than fear. She rediscovered fitness and the memories of how it made her feel. Dawn began using triathlon as her therapy. She continued to compete in triathlons, became a personal trainer and made a name for herself in the sports modeling world, in addition to becoming spokesperson for brands like Oakley, Adidas and New Balance and appearing in Shape, Self and Women’s Health magazines.

 

In her free time Dawn volunteers for organizations such as Girls on the Run and National Alliance on Mental Illness (NAMI), a case close to her heart.

Dawn is also certified as a yoga instructor through Yoga Alliance, as a nutrition coach, a personal trainer, and is currently studying under The Chopra Center for meditation teacher certification.

Dawn is also a co-author to The New York Times Bestselling book “Tone It Up: 28 Days to Fit, Fierce” and Fabulous” and 2018 book “Tone It Up: Balanced and Beautiful: 5-Day Reset for Your Body, Mind, and Spirit.” Dawn starred on Bravo reality series “Toned Up” in 2014.

 

Katrina Scott, Tone It Up Co-Founder:

Personal trainer turned creative visionary, lifestyle celebrity and new mom, Katrina Scott is the co-founder of Tone It Up, whose passion for fitness, a healthy lifestyle, and wellness has placed her at the forefront of the health and fitness industries.

Fate first introduced the then, personal trainer to triathlete and former sports model and host, Karena Dawn, at a Manhattan Beach gym in 2008. Inspiration and opportunity collided, and the girls started filming fitness videos for YouTube. The channel gained increasing attention from women across the country who became dedicated to their new trainers. Taking the world by storm with their fresh, fun, and friendly approach, Dawn and Scott built the Tone It Up lifestyle brand and community, a large and loyal network of likeminded women to lean on throughout the process. This inspiring, energetic “friend-to-friend” approach to fitness has made Tone It Up the go-to, one stop destination for women seeking a fun, unique approach to achieving their best self.

Born and raised in New Hampshire, Scott found fitness at a young age, which shaped her life. After being teased in elementary school for her weight, Scott, wanting to feel healthy and confident, turned to her parents for support who then transformed her home basement into a gym fully equipped with weights, a bench, treadmill and music. Scott began creating workouts and meal plans from magazines and nutrition books before beginning her career at a vitamin store.

Learning about nutrition and exercise inspired her to earn her bachelors degree her degree in Health Promotion and Fitness from Keene State College, where she studied Exercise Science, Sports Nutrition, Pre and Postnatal Wellness, and also earned her first certification in Group Fitness. After graduating, she worked as a Master Trainer and Fitness Instructor in Boston and started creating fitness videos. Scott then moved to California to pursue her dreams of creating fitness videos on the beach.

Scott has also received certifications in personal training, yoga, and is currently studying for Pre and Postnatal nutrition and fitness.

Scott is a co-author to The New York Times Bestselling book “Tone It Up: 28 Days to Fit, Fierce” and Fabulous” and 2018 book “Tone It Up: Balanced and Beautiful: 5-Day Reset for Your Body, Mind, and Spirit.” Scott starred on Bravo reality series “Toned Up” in 2014.

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